Ismael ZAIDI discovered his passion for photography in 2017, after that he started to photograph everything his eyes see, from his neighbourhood to every street in Marrakech. After two years of learning and practicing, he started to think about photography as a career choice, especially with the positive feedback he had received on his work.

He photographs only with his phone. He wants to highlight the notions of "gender equality, unity, love and beauty" to promote Moroccan culture and thus reduce the stereotypes of the West in Morocco.